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Digital Strategy
Digital strategy involves planning and executing comprehensive online initiatives to achieve business goals. It encompasses leveraging digital tools, channels, and technologies to optimize marketing, engagement, and overall organizational performance in the digital realm.
Online Marketing
Online marketing, also known as digital marketing, involves promoting products or services through various internet channels such as social media, search engines, and email. It aims to reach and engage a target audience, driving brand awareness, customer acquisition, and business growth in the online space.
Advertising
Advertising is a strategic communication process where businesses promote their products, services, or brand to a target audience. It involves utilizing various channels, such as print, digital, or broadcast media, to create awareness and encourage consumer action.
Search Engine Optimization (SEO)
SEO, or Search Engine Optimization, is the practice of optimizing online content to improve its visibility on search engine results pages. The goal is to enhance organic (non-paid) search engine rankings, increasing the likelihood of attracting relevant and targeted traffic to a website.